Go Between's Winter '24: we wrapped up major platform intelligence work at Beyond Finance, experimented with LinkedIn ads, grew our following, and juggled business development with ongoing initiatives while battling the feast/famine cycle.

Go Between's Fall '24: Truman became a dad, we started a new client project in fintech, implemented structured work cycles for product and audience building, and finally shipped our RSS feed. Growth through both choice and necessity.

Want reliable content updates without invasive tracking? Go Between's RSS feed gives tech leaders a choice in content consumption. We share implementation insights and tradeoffs that balance developer ease with user privacy—the perfect intersection of simplicity and respect.

Go Between embraces "Slow Productivity" principles to maximize limited resources. We're focusing on just two missions at a time—consulting and audience building—working in six-week cycles to make meaningful progress without context-switching fatigue. Small drops still fill buckets eventually.

Even as a remote company, we prioritize face-to-face connection. Our Saugatuck summit combined business strategy with hiking, local cuisine, and evening board games—proving the irreplaceable value of human connection.

Go Between started when three senior engineers realized their shared values didn't fit traditional employment. Founded on relationships, problem-solving, and sustainable work, we blend consulting with product development on our own terms.

Go Between explores how sales and engineering can turn natural tension into productive collaboration. We share practical frameworks for building trust—from confidence-based commitments to joint problem-solving approaches that honor both immediate customer needs and long-term product health. Reliable delivery without technical debt is possible.

Navigating a new codebase? Our methodical approach transforms overwhelm into mastery. From leveraging READMEs to creating visual models, testing thoroughly, and finding your specialty area—we've distilled years of consulting experience into practical steps that help product leaders contribute faster while building deeper system understanding.

Software needs seasons too. Embrace winter as a time to pause feature development and reflect on your codebase's fundamentals. What assumptions have changed? Which architectural decisions limit growth? At Go Between, we believe the best systems evolve through strategic dormancy and thoughtful renewal.

Advice is a conversation, not a one-liner. It bridges expertise gaps best when receivers know their capabilities and givers consider context. Even our own internal advice deserves scrutiny—what worked before may not fit today.

Beyond the sprint treadmill: As systems grow complex, your delivery needs to evolve. Six-week cycles create space for deep problem-solving that weekly sprints can't support—giving teams room to build cohesive solutions rather than disconnected features.

Finding the balance between speed and maintainability? We explore the engineering wisdom of building systems that "just barely execute" - creating lean code that meets current needs while acknowledging future revisits. The art isn't in perfect software, but in the thoughtful 80% solution.

Smart engineers know when to take shortcuts. Go Between explores which "lazy" habits advance your work (just-in-time optimization, automated consistency) versus those that create technical debt (cryptic commits, over-reliance on AI). Essential reading for technology leaders who value both efficiency and excellence.

Beyond "strong opinions, weakly held": we explore a more inclusive framework for sharing expertise. Share knowledge with humility and care—draw your Opinion Zone™ to invite conversation rather than debate. Better decisions emerge from collaborative dialogue.

Stop calling it "technical debt" and start articulating real value. Learn how to communicate the importance of system maintenance by connecting refactoring work to business outcomes and future product velocity—essential skills for technology leaders navigating stakeholder conversations.

Letting go delivers results. We explore how recognizing small sunk costs in your dev workflow—like endlessly searching command history or unplanned refactors—creates space for better decisions. Learn practical alternatives that save time and mental energy for what truly matters.

Behind the clickbait title lies a refreshingly honest take on audience building. We share our journey from 4 to 36 followers, proving growth happens through consistency and authenticity, not viral tactics. Real audience development is slow, strategic, and worth the patience.

The striking similarities between company culture and software architecture reveal a shared truth: neglect either at your peril. At Go Between, we recognize how both silently shape team performance and require deliberate care to yield their greatest value.

Beyond mission statements and wall quotes, company culture lives in daily interactions and shared mindsets. Go Between examines practical approaches to cultural transformation that drive real business outcomes—small, consistent investments that build momentum toward more effective, satisfying collaboration.

Context switching gets a bad rap, but it's inevitable in modern work. We share practical techniques for breaking down tasks, managing personal backlogs, and leaving strategic breadcrumbs that help product leaders maintain focus amid the daily chaos.

TCrafting pull requests that actually get reviewed isn't magic—it's methodology. We share three practical techniques to communicate your code changes effectively: storytelling through commits, visual illustrations, and functional demonstrations that make reviewer lives easier.

At Go Between, we're reimagining our team-building tool Marginal as a Slack app to overcome distribution challenges. By integrating directly where teams already work, we're eliminating friction and leveraging Slack's marketplace for discovery. The redesign maintains powerful discussion facilitation while simplifying adoption for busy product teams seeking stronger connections.

Exploring how to transform Marginal into a Slack-first experience—where we're meeting teams where they already work. We're embracing our constraints to focus on discovery rather than immediate execution, setting realistic goals for our six-week product cycle.

Go Between shares the Marginal journey - a book club platform built to foster genuine connections among remote teams. Despite taking 2 years to develop, we discovered the core product development challenge: simplicity. Good products need an intuitive 1-2-3 approach. Now free to use with curated collections of discussion-worthy content.

Discover how a team-oriented music-sharing app succeeded—then hit YouTube API limits. Go Between's Musicbox story reveals crucial lessons about building on third-party platforms and creating meaningful workplace connections through shared experiences.

Need to collect structured data across hundreds of websites without breaking the bank? We explore web scraping solutions from Diffbot to Apify, ultimately building a scalable system using Crawlee.dev that costs just cents per execution.

At Go Between, we explore the hidden complexities of Slack app development—balancing interactive user experiences with platform constraints. Discover our lessons on managing request flow, form design challenges, and navigating Block Kit's limitations while building user-friendly applications within Slack's unique environment.

From dev habits to workflow constraints—our Slack app prototype journey reveals key insights for product leaders. Building in Slack's ecosystem requires different thinking than web development. Learn what works and where workarounds become necessary for effective workplace integrations.

Consulting isn't just an alternative—it's professional freedom. Choose your own growth path, tackle intellectually rewarding challenges, build authentic relationships, and control your schedule without corporate politics. We've found it delivers deeper satisfaction than traditional employment can offer.

Navigating the consulting tightrope? We explore the hidden challenges: respecting client decisions when you disagree, battling the "time equals money" mindset, planning for unpaid breaks, and maintaining excellence despite temporary engagements. Essential insights for product leaders considering the consulting path.

Thinking of starting a consulting business? We share practical insights from our journey: test before diving in, solve problems rather than sell time, and consider if consulting aligns with your career goals. Perfect for tech leaders ready to build sustainable, independent practices.